The Potential and Pitfalls of Mobile Marketing
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Summary: Mobile marketing campaigns can be expensive, and if handled improperly it can backfire. Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Neil Strother,... Click to expand...
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Mobile marketing campaigns can be expensive, and if handled improperly it can backfire. Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Neil Strother, analyst for Jupiter Research. "The mobile phone is a very personal device. People take it with them everywhere they go ??? especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.
Continue reading Will Mobile Marketing Work for your E-Business?
Source : ecommerce-guide.com
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This Week in Rojo [The best of the blogosphere every week.]
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