Yahoo, fighting Icahn bid, forms ad partnership with WPP

+ 0
expand close

Summary: Yahoo Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, said Friday that it agreed to give advertising company WPP Group access to its online advertising auction service to bolster ad sales.  Click to expand...

Yahoo Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, said Friday that it agreed to give advertising company WPP Group access to its online advertising auction service to bolster ad sales.
 
close

This Week in Rojo [The best of the blogosphere every week.]

Rojo: Digg Stars; Google Matrix; ObamaSpace

 Diggbait anyone? The Wall Street Journal surveyed who’s who when it comes to influencing social-networking sites like digg and Reddit, and finds just 30 of 900,000 registered digg users are responsible for a third of stories on its home page, blogs Business 2.0.

» Subscribe to the This Week in Rojo newsletter