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From the Editors
Mommy Bloggers Take On Motrin (and Win)
Blogging moms weren't amused by the above ad, posted on Motrin's Web site on Saturday. AdAge, which has the original read-aloud video form of the ad and explains it was "was an attempt to connect with moms through the common experience (and pain) of carrying a child. But the implication felt by some of the campaign's more vocal critics was that moms wear their babies as fashion accessories, or because it 'totally makes me look like an official mom.'" The backlash came quickly: After Jessica Gottlieb got a tweet about the advertisement, she was "furious and I asked the other mommies on Twitter to talk about why they'd never again use Motrin." It was the most Tweeted subject on Twitter by Saturday evening. Skimbaco Lifestyle compiled all the tweets into a YouTube video. Motherlode writes, "By Sunday afternoon a few bloggers and tweeters had gotten the ad agency that created the ad on the phone, to find they didn't know a lot about Twitter and didn't seem to have a clue that there was so much anger piling up online."
Yahoo's New Search (for a Better CEO)
The industry is sighing, mostly in relief, on the news that nice-guy Yahoo co-founder Jerry Yang will step down as CEO, as soon as they can find a replacement. Why? Gadgetell points out "2008 has not been kind to Yahoo. It began with a buyout offer from Microsoft that they promptly screwed up, and was followed by the disintegration of their ad deal with Google and two rounds of layoffs." Valleywag has five reasons why Yang deserves to be vacating the CEO seat. As Boy Genius Report puts it, "Yang has been at the helm of what can only be described as a sinking ship since June of 2007." Yang still will work on tech and strategy as "Chief Yahoo!" and remain on the company board.
by Stephen Baker
Guest Top Ten List
Stephen Baker's 10 Favorite Blogs That Make You Think
Achenblog
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Sesame Workshop Word On The Street: Murray explains the word "cactus."... Read more »
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#DNC08: Twittering from Denver (Regular FishbowlDC Posts Continually Published Below, After This Post)
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iPhone App Could Bring MMS Feature to the iPhone?
iPhone HacksCopy and Paste, Flash, MMS are probably the most requested features by users since the launch of the iPhone. We had some news on Flash yesterday, Adobe and ARM had… Read more »
Black Lego Studs: Totally Geeky or Geek Chic?
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Lipstick Jungle's Nico Upgrades Her iPhone to a 3G
We've talked before about how Lipstick Jungle is pretty much exclusively Apple now, and how all three leading ladies have iPhones, but until this week's episode, they all had first… Read more »
